Stainton’s Kids

Bad Kitty

A shore favorite since 1999, Bad Kitty Kids is known for its fun in-store experiences like hair wraps, fairy hair, and custom headbands. Plus a signature clothing line full of color and personality. A must-stop for girls who love to sparkle and stand out! 📸 Instagram: @badkittykids 👤 Facebook: facebook.com/badkittykids 🌐 Website: badkittykids.com

Banwood

Now at Stainton’s Kids Co, Banwood bikes are a must-see! These beautifully designed balance and pedal bikes combine vintage charm with modern quality. With steel frames, easy-to-clean faux leather seats, and classic wicker baskets, they’re built for style, safety, and adventure. Perfect for first rides, birthday gifts, or just cruising the boardwalk in style. Stop by and check out our full Banwood collection in store!

Beedy Knits

Cindy Leatherwood

Beedy Knits is a heart-filled, handmade brand born from a love of crafting and creativity. Based in Linwood, NJ, this small business was started in 2021 by a retired teacher, now a full-time “Mimi” and proud grandmother. What began as a hobby in Cape May knitting classes has grown into a joyful collection of one-of-a-kind items, including cozy baby gifts, luxurious throw blankets, and custom embroidered jean jackets for kids and adults. From Disney-inspired designs to beach themes and Philly sports tributes, each piece is crafted with care and creativity. You’ll also find sea creature stuffies, personalized sweaters, embroidered beach bags, knit hats, and more, perfect for gifting or keeping. 📸 Instagram: @beedyknits 👤 Facebook: facebook.com/BeedyKnits 🌐 Website: beedyknits.com

Bella U

Trish Giova

Bella U is a locally owned boutique open year-round, offering on-trend, affordable clothing and accessories for kids of all ages. Along with a beautiful selection of jewelry and gift items, Bella U features new arrivals daily, making it easy to find stylish, wearable pieces that kids and parents will love. Stop by and discover something special! 📸 Instagram: @bellauocnj 👤 Facebook: facebook.com/bellauocnj

Books by Lisa Graham

Lisa Graham

Lisa Graham’s picture books feature memorable characters and engaging stories that help children better understand themselves and the world around them. Her books are enjoyed by families, teachers, and counselors alike for the way they gently spark meaningful conversations and support positive development in young readers.

Books By Nancy Braitman

Nancy Braitman

Nancy Braitman creates engaging children’s books inspired by her experiences as an educator and pet owner. Her stories, including Milo Loves the Park and Milo Loves the Seashore, follow the adventures of Milo the mini Bernedoodle and are designed to spark imagination while supporting early literacy. Nancy’s work often includes helpful resources for parents and caregivers, making her books a thoughtful addition to any young reader’s collection.

Burton Baby Designs

Tammy Burton-Sheehan

Tammy, the maker behind Burton Baby Design, has been sewing since she was young and always loved creating meaningful, handmade gifts. What began as baby blankets for friends and family soon grew into a steady stream of requests, and in 2019, she turned that passion into a full-time business. Based in Haddon Township, NJ, Tammy now crafts custom baby gifts full of heart and creativity. She’s grateful every day to be part of a community where people are living their dreams through handmade work. 📸 Instagram: @burtonbabydesign 🌐 Website: burtonbabydesign.com

Crayola

From classic crayons to creative craft kits, Crayola brings color and imagination to every childhood. We’re proud to carry a variety of Crayola favorites, perfect for rainy days, art projects, and everyday creativity. Stop by and stock up on supplies that spark joy for kids of all ages!

Cuddle + Kind

Cuddle + Kind dolls are hand-knit with love, made from natural cotton, and designed to be as meaningful as they are adorable. Each doll is handcrafted by skilled women artisans in Peru, providing fair-trade income and empowering communities. With every purchase, meals are donated to children in need around the world—making these soft, high-quality dolls a gift that gives back. Beautifully made, purposefully created, and perfect for snuggles.

Down the Shore

Ryann McMahon

Down the Shore is a vibrant kids’ collection inspired by the sun, sand, and carefree spirit of coastal life. Created by the founder of Rybandz, this line features colorful bracelets, hair ties, and playful accessories made just for kids. Whether for beach days or everyday fun, Down the Shore brings the joyful vibe of the shore to every outfit. 📸 Instagram: @rybandznj 👤 Facebook: Rybandz NJ 🌐 Website: rybandz.com/collections/down-the-shore

EllaBella

Ella Bella is all about celebrating tiny dancers with style and comfort. From tights and ballet shoes to leotards and dancewear, this collection is perfect for little ones just starting their dance journey. Whether it's their first class or recital season, Ella Bella offers high-quality essentials made to move, twirl, and shine. 📸 Instagram: @ellabellaocnj 📘 Facebook: Ellabella

Groovy Girlz

Colleen Buch

Groovy Girlz is a family-owned boutique offering fun, funky fashion for kids who love to stand out. With a mix of trendy styles, playful accessories, and bold colors, this shop brings personality and flair to every outfit. From little ones to tweens, Groovy Girlz helps every kid feel confident, stylish, and just the right amount of groovy. 📸 Instagram: @groovygirlz_ 👤 Facebook: Groovy Girlz 🌐 Website: groovygirlz.com

JCaplan Art

Jordan Caplan

Jordan lives in nearby Linwood, NJ, and started her business in 2020. She had many people tell her she should make a coloring book from her illustrations, but not knowing how to do that, she started making coloring pages on her iPad. This led to the idea of making paint-by-number pages, followed by paint-by-number kits. Jordan loves making art more accessible to anyone, no matter their age, skills, or patience level. 📸@colorfulcreators 🌐colorfulcreatorsstudio.com

Lego

From classic brick sets to creative kits for every age, LEGO inspires imagination, problem-solving, and endless fun. Whether you're building a city, a spaceship, or your own adventure, our LEGO selection brings playtime to life. Perfect for gifts, rainy days, and screen-free fun!

MAA & Me

MAA & ME is the children’s line from TCC Boutique housed within Stainton’s Kids Co. Featuring stylish, curated pieces inspired by ocean-side living and everyday comfort, this line includes tees, sweatshirts, accessories, and custom spirit-wear. Rooted in local style and community spirit, MAA & ME brings on-trend fashion and feel-good flair straight to the little ones in your life.

Menno & Me

Candace & PJ Menno

Menno & Me is the newest venture from Candace’s Canvasses, born out of love, creativity, and countless nap-time hours. Inspired by her daughter, Margo Mae, this sweet new collection features baby and toddler clothing, onesies, tees, nursery décor, and heartfelt handmade treasures. With the same charm and coastal flair fans love from Candace’s original artwork, Menno & Me brings a fresh wave of warmth and Charm to Stainton’s Kids Co. 📸 Instagram: @candaces_canvasses 👤 Facebook: Candace’s Canvasses 🌐 Website: candacescanvasses.com

Mercabows

Alexandra Mercado

Mercabows was founded in 2020 by Cape May mom Alexandra Mercado, inspired by her daughter who was born during the early days of the pandemic. As a first-time girl mom, Alexandra began making her own bows when she couldn’t find affordable, well-made options she loved. Her handmade creations quickly grew from a hobby into a small business, and now Mercabows offers more than just bows. The collection includes stylish, high-quality accessories for both girls and boys, all designed with comfort, durability, and a little extra charm in mind. 📸 Instagram: @mercabowsandbros 👤 Facebook: Merca Bows 🌐 Website: mercabows.com

Nice Time Coastal Collective

Aaron Bogushefsky (Bogy)

Nice Time Coastal Collective is a handmade kids’ brand designed by local artist Bogy. Featuring original designs on shirts, hats, stickers, temporary tattoos, and artwork, this playful collection is made for ages 0 to 13. Every piece is crafted with creativity and care, perfect for little beach lovers and big imaginations. 📸 Instagram: @bogy.art 👤 Facebook: Bogy Art 🌐 Website: bogyart.com

Pumpkinbuds

Barbara Hensyl

Barbara, based in Egg Harbor Township, NJ, has been selling children’s clothing since 2018. Inspired by the joy of the kids she worked with as a classroom aide, she built a whimsical collection filled with mermaids, dinosaurs, unicorns, and other childhood favorites. She loves introducing new brands to Ocean City and hearing how a fun hoodie or tiny pair of slippers can spark joy for both kids and adults. 📸 Instagram: @pumpkinbudsllc 👤 Facebook: Pumpkinbuds 🌐 Website: pumpkinbuds.square.site

Rittenhouse Embroidery

Janelle Rittenhouse

Janelle is from Souderton, Pa, and she started her business in 2023. She has always loved sewing and needlework, so when she wanted to start a business she could do from home, she invested in a single-needle embroidery machine and began creating personalized designs. Janelle loves finding and creating a range of designs that appeal to a wide variety of tastes and creating pieces of art that speak to others. 📸 Instagram: @rittenhouse_embroidery 👤 Facebook: Rittenhouse Embroidery 🌐 Website: rittenhouseembroidery.com

Ry & Roe Kids Co.

Jennifer Zamot

Ry and Roe Kids Co uses previously loved book pages and turns it into works of art. No two prints are exactly alike!

Serenity by the Seas

Dana Migliaccio

Now in its second location at Stainton’s Kids Co, Serenity By The Seas NJ brings its signature all-natural skincare line to little ones of all ages from infants to teens. Their gentle, handcrafted products are made with safe, natural ingredients to nourish and protect even the most sensitive skin. Thoughtfully curated with wellness in mind, it’s self-care for kids, made with love and good vibes. 👤 Facebook: Serenity By The Seas

Shabby Chicque

Kimberly Bucher

Kimberly lives in Mays Landing, NJ, and has been designing children’s pieces for five years. She gets inspiration from those around her and created her business from that inspiration. Kimberly loves designing each of her pieces individually.

Shoobie the Seagull

Patricia Hoffman

Patty Fitzgerald Hoffman, a proud Philadelphia native, brings the beloved Jersey Shore to life through the adventures of Shoobie the Seagull. Her charming children's books capture the spirit of beach days, boardwalk fun, and coastal memories; perfect for young readers and families who love Ocean City.

Stay Wild Child

Stay Wild Child is all about bold, fun styles that let kids be themselves. Created by Oliver and the Sea, this brand makes cool apparel and accessories that bring confidence and personality to every day. 📸 Instagram: @staywildxchild

Stitched By Heart

Kelsey Wertz

Stitched By Heart was founded by a passionate mom and teacher who turned her love for stitching into a small, thriving business. What started as a creative hobby quickly blossomed into a full-fledged venture, where each product is meticulously hand-stitched with love and care. Her dedication to quality and craftsmanship shines through in every piece. At Stainton's Kids Co., you'll find a beautiful variety of hand-embroidered sweaters, including designs inspired by Philly sports and college teams, beach vibes, and festive birthday themes. Each sweater is made with attention to detail, ensuring that every piece is not only unique but also high-quality. One of the standout features of Stitched By Heart is the ability to place custom orders. Whether you're looking for a personalized sweater with a name or celebrating a milestone, Kelsey can bring your vision to life. 📸 Instagram: @_stitchedbyheart

Summer Sweethearts

Kat & Jay

Summer Sweethearts is a sister-run brand bringing handmade joy to every generation now with a special spot just for kids at Stainton’s Kids Co! From colorful accessories to thoughtful, handcrafted gifts, every item is made with love, creativity, and a personal touch. Founded by two sisters with a passion for crafting and a heart for spreading smiles, Summer Sweethearts offers the kind of charm only handmade can bring. 📸 Instagram: @shop.summersweethearts 👤 Facebook: Summer Sweethearts Design 🌐 shopsummersweethearts.com

Swaggy Baby

Swaggy Baby brings cool, stylish clothing and accessories designed just for little trendsetters. With fun patterns, vibrant colors, and comfy fabrics, Swaggy Baby helps kids stand out and feel confident from playtime to party time. 📸 Instagram: @swaggybabyapparel 👤 Facebook: Swaggy Baby Apparel 🌐 Website: swaggybabyapparel.com

The Crayon Lady & 3D Creations

The Crayon Lady brings imagination to life with handmade crayon sets and playful 3D creations. From colorful themed crayons to clever containers that store real ones, her products are both fun and functional. Perfect for gifting, party favors, or everyday art time, these unique pieces turn creativity into a hands-on adventure for kids of all ages. 🌐 www.crayonladyshop.com

Yahwaves

Lexie Palladino

Lexie lives here in Ocean City, and she started her business in 2023. She was inspired by her son Carter and her strong Christian faith to create children’s clothing that are not only trendy but that will also lift up our next generation. Lexie loves that she can share her creativity and faith with everyone who purchases her brand. 📸 @shopyahwaves 👤 Yahwaves 🌐 shopyahwaves.com